The text reflects three foundational goals: 1) to present psychology as a research-based science; 2) to help students become better critical and scientific thinkers; and 3) to show students how course concepts apply to daily life and future careers.
A RESEARCH-SUPPORTED APPROACH HELPS STUDENTS LEARN
Students comprehend material better when it’s broken into shorter study units. In the Sixth Edition, each chapter is divided into a series of 16–18 NEW study units. Each unit focuses on key concepts and ends with a red “Q” question for self-assessment. Comprehension is further reinforced through our formative, adaptive learning tool, InQuizitive, which uses research-proven gaming techniques to engage students in the learning process.
DYNAMIC AND FLEXIBLE TEACHING TOOLS
The Sixth Edition is supported by a robust suite of digital teaching tools, including an Interactive Instructor’s Guide; a test bank that is tagged to APA learning goals; and a NEW online assignment platform, Prospero, that facilitates integration of Norton’s book and media content with your own course materials.
Digital Resources:£37.50 + VAT
- InQuizitive - online learning and testing
- Interactive E-Book
- ZAPS - interactive computer experiments
- 20 short animated videos, based on the most important concepts in introductory psychology
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