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The Big Switch

Rewiring the World, from Edison to Google


Nicholas Carr (Author)

Our Retail Price:£12.99

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“Magisterial…Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.” —Salon

Hailed as “the most influential book so far on the cloud computing movement” (Christian Science Monitor), The Big Switch makes a simple and profound statement: Computing is turning into a utility, and the effects of this transition will ultimately change society as completely as the advent of cheap electricity did. In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the “World Wide Computer.”


Future Shock for the Web-apps era…Compulsively readable—for nontechies, too—as it compellingly weaves together news stories, anecdotes, and data.” — Fast Company

“The best read so far about the significance of the shift to cloud computing.” — Financial Times

“Mr. Carr’s provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age.” — Wall Street Journal

“Exceedingly good.” — TechWorld

The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff.” — New York Post

“Carr stimulates, provokes and entertains superbly.” — Information Age

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