The go-to guide on how to market a creative organisation, why it is important and what techniques work.
       Marketing influences the success of creative service businesses more than any other issue: bad luck, insufficient funding, difficult clients and weak employees all pale by comparison. Old standbys-word of mouth, referrals and occasional promotions-are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial or public relations, all creatives need this know-how book for marketing their business.
       

January 2012 • £35.00 • ISBN 978 0 393 73347 1 • 416pp • 156 x 235mm