How the Brain’s Flaws Shape Our Lives
The human brain is more beautiful and complex than anything we could ever build but it’s far from perfect. Our memory is unreliable; we can’t multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain.
"Brain Bugs is not only well written and researched, it also does a terrific job of explaining why we inevitably get many things wrong, and why we're brilliant at some things but hopeless at others."
September 2012 • Paper • £10.99 • ISBN 978 0 393 34222 2 • 320pp • 140 x 210mm • 10 illustrations
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