|
Brain Bugs
How the Brain’s Flaws Shape Our Lives
The human brain is more beautiful and complex than anything we could ever build but it’s far from perfect. Our memory is unreliable; we can’t multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. "Brain Bugs is not only well written and researched, it also does a terrific job of explaining why we inevitably get many things wrong, and why we're brilliant at some things but hopeless at others."
September 2012 • Paper • £10.99 • ISBN 978 0 393 34222 2 • 320pp • 140 x 210mm • 10 illustrations |
Categories [New Titles] |